‘Trust me, the projections are conservative. We are going to make millions together.’ I’m almost certain this is a line they teach in startup school. The projections are always conservative even when they look like a hockey stick. True unicorns (mythical creatures) are the ones that hit their growth projections. Its important to contextualise the potential returns with the risks that are associated with them. Many startups fail to meet their projections, infact, many end up flatlining. It is often said that companies die slowly at first and then fall off the cliff. Startups are constantly treading along the edge of this cliff. The rose may look perfect but gaze below the surface and you're s
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